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Privacy and Security Outreach, Education, and Communications Support - HHS ONC OCPO

Client

•  U.S. Department of Health and Human Services (HHS), Office of the National Coordinator for Health Information Technology (ONC), Office of the Chief Privacy Officer (OCPO) 


MBC Involvement

•  Prime 


Team's Key Tasks

•  Develop and execute plans for communicating health information privacy and security messaging to OCPO’s diverse stakeholder population 
•  Design and develop an application that walks stakeholders through the Security Risk Assessment process 
•  Design and produce videos to communicate client’s messaging 

 
MBC's Key Tasks

•  Develop a communication strategy and a tactical plan for reaching stakeholders 
•  Manage a complex schedule of activities and a geographically dispersed team 
•  Support the client’s speaking engagement function by identifying and prioritizing potential speaking events, refining messaging for events, and tracking all event details
•  Develop web content, including copy, graphics, and desktop video 
Design and produce videos to communicate client’s messaging
Advise in the use of social media and assist in social media message development

 
Highlights

•  Strategic and Tactical Planning – MBC created a thorough Communication Plan and Tactical Plan, complete with stakeholder analysis, key messages, channel prioritization, and assessment strategies.  
•  Web Content Development – Under an accelerated timeframe, MBC crafted web copy, attractive graphics, and compelling video for the client’s Meaningful Consent pages on HealthIT.gov.  
•  Tailored Video Development – MBC designed and produced Section 508-compliant videos to communicate OCPO messaging; examples include:  
    - eConsent Trial Project Overview and a Sample Patient Experience
    - eConsent Story Engine Tool Part 1 of 4: Getting Started
Targeted Social Media Planning – MBC developed a targeted social media supplement outlining how OCPO could best leverage current ONC social media efforts while growing their own specific outreach in social media.
Client Accolades – Government feedback on MBC’s work ranged from “sophisticated” and “thoughtful” on the Communication Plan to “excellent both in substance and style” on the video and web materials.

 

Meaningful Consent Screen on Laptop

 MBC developed content for the Meaningful Consent web pages on HealthIT.gov.

See next example of Demonstrated Experience.

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Demonstrated Experience

 

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Health IT Interoperability, Analytics, & Usability   Healthcare Communication, Education, & Outreach   Demonstrated Experience   Partners & Contract Vehicles
             
MBC’s solution differs from the competition by quickly providing application performance feedback in a clinical workflow context. We measure, predict, and improve application workflow and operational outcomes. Learn more about what we can do for your organization.   MBC’s capabilities provide the support you need to identify and engage your stakeholders and move them to change.

Our approach spans from researching your context and planning a communication strategy to developing artifacts and executing the plan. Find out more about our capabilities.
 

MBC has a proven track record in supporting Health IT Interoperability, Analytics, and Usability and Healthcare Communication, Education, and Outreach.

Click More below for an in-depth look at our qualifications.

 

Because each client requirement is unique, we develop and maintain relationships with a range of healthcare IT and management service providers. We are an accessible partner with numerous contract vehicles.

Find out why you should consider partnering with MBC.

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